UTM Builder / Parser
Tool is 100% private: operates entirely in your browser. No data ever leaves your device. Your data is safe and private!
Paste the destination URL you want to make trackable
Most teams use utm_source and utm_medium, sometimes utm_campaign. utm_term and utm_content are helpful for granular testing, but optional.
Where traffic comes from (e.g., twitter, newsletter, google)
Marketing channel type (e.g., social, email, cpc)
Specific campaign or initiative (optional but recommended)
Keywords for paid search (optional)
Creative variant for A/B testing (optional)
Tool Introduction
Our UTM Builder/Parser is a powerful online tool that helps you create trackable URLs with UTM parameters and extract UTM parameters from existing URLs. Whether you're a marketer tracking campaign performance, a developer implementing analytics, or a business owner measuring marketing ROI, this tool simplifies the process of creating and analyzing UTM-tagged URLs.
How to Use UTM Builder/Parser
- Builder Mode: Enter your base URL and fill in the UTM parameters (source, medium, campaign, term, content). Click "Generate UTM Parameters" to create your trackable link.
- Parser Mode: Paste a URL with UTM parameters and click "Parse UTM Parameters" to extract and view all UTM values.
- Use the "Demo URL" button to see examples of how the tool works
- Copy the generated URL or parsed parameters with one click
- Switch between Builder and Parser modes using the segmented control at the top
Benefits of the tool:
- Create trackable URLs with proper UTM parameter formatting
- Parse existing URLs to extract and analyze UTM parameters
- Understand which marketing channels and campaigns drive traffic
- Track performance of individual marketing initiatives
- Test different creative variants with utm_content parameter
- Track paid search keywords with utm_term parameter
- 100% private - all processing happens in your browser
- No installation required - works directly in your web browser
- Simple, clean interface for quick UTM management
- Perfect for marketers, developers, and analytics professionals
- Seamless switching between building and parsing modes
- Automatic population of parsed parameters into builder mode
FAQs
What are UTM parameters?
UTM parameters are short tags you add to a URL to track where traffic comes from. They help attribute clicks and conversions by source and channel, so you can see which marketing efforts actually work.
What is utm_source?
utm_source identifies the specific source of your traffic, such as a social media platform, email newsletter, or search engine. Examples include: twitter, newsletter, google.
What is utm_medium?
utm_medium describes the general category of the traffic source, helping you understand which channels drive the most engagement. Examples include: social, email, cpc.
What is utm_campaign?
utm_campaign helps you track performance of individual marketing campaigns, product launches, or promotional events. Examples include: launch_q3, black_friday, waitlist.
What is utm_term?
utm_term is used primarily for Google Ads and other paid search platforms to track which specific keywords are driving traffic. Examples include: react course, project management.
What is utm_content?
utm_content is used to test different versions of ads, emails, or other content to see which performs better. Examples include: banner_a, cta_variant_b, text_link.
Which UTM parameters are required?
utm_source and utm_medium are the most commonly used and recommended. utm_campaign is suggested for better tracking. utm_term and utm_content are optional but helpful for granular testing.
Is this tool free to use?
Yes, our UTM Builder/Parser is completely free and requires no registration or sign-up.
Is my data kept private when using this tool?
Yes, all URL building and parsing is performed locally in your browser. We never store or transmit your URLs or data.
Can I parse existing URLs with UTM parameters?
Yes! Use the Parser mode to extract UTM parameters from any URL. This is helpful for analyzing existing tracking links or understanding how UTM parameters are structured.
What happens if I switch from Parser to Builder mode?
When you parse a URL, the extracted parameters and base URL are automatically populated in the Builder mode, making it easy to modify and regenerate the URL.