Content Marketing Strategy Checklist

Develop a winning content marketing strategy that drives traffic and conversions. Use this checklist to create content that resonates with your audience.
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1. Define your target audience and buyer personas

Identify who you're creating content for

2. Conduct keyword research and competitive analysis

Find what topics your audience searches for

3. Set clear content marketing goals and KPIs

Define what success looks like for your content

4. Create a content calendar and publishing schedule

Plan when and what content to publish

5. Plan content types (blog posts, videos, infographics, etc.)

Decide on the formats that work best

6. Develop brand voice and content guidelines

Establish consistent tone and style

7. Identify content distribution channels

Choose where to share your content

8. Plan content promotion and amplification

Decide how to get your content seen

9. Set up analytics and tracking systems

Measure the performance of your content

10. Create content templates and style guides

Standardize your content creation process

11. Plan for content repurposing and updates

Maximize the value of your content

12. Establish content review and approval process

Ensure quality and consistency
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